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The Top 5 Resolutions for ABM Success in 2018

Set and Keep Your Account Based Marketing Resolutions in 2018!

January 3, 2018 / Barbara Winters, VP of Marketing HG Data

This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog series…

And just like that, it’s 2018! As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year.

Did you know that 80 percent of New Year’s resolutions fail? That number is staggering, but HG Data is here to help ensure you keep this year’s resolutions – at least as they relate to Account-Based Marketing.

Account Based Marketing, or ABM, was one of the most buzzed about sales and marketing terms in 2017, and 2018 is sure to be the same. If you haven’t yet heard of or implemented ABM, it is a program that is revitalizing the time-tested strategy of understanding the customer and developing highly focused and targeted sales and marketing. With ABM, your organization builds relationships with key accounts by better understanding them and targeting sales and marketing messages to their needs.

Because 97 percent of marketers have said that ABM had higher ROI than other marketing activities, it’s likely you’ve resolved to make it a top priority in 2018. To help you get started and to be successful, HG Data put together this infographic – “Account-Based Marketing – Top 5 Resolutions for Success in 2018.”

The infographic has everything you need to know about why to start ABM, what data you’ll need, the importance of using complete and accurate data, ABM tactics for boosting results and how to measure and refine throughout the year.

Over the next few weeks we’ll walk you through each resolution in detail, but in the meantime, you can download the full infographic here.

Cheers to a successful 2018!

Links to 5-part ABM Resolutions for Success Blog Series

> Part 1 – Make the Decision to Start ABM in 2018 – Here’s Why

> Part 2Begin with the Right Data

> Part 3Focus on Acquiring Complete & Accurate Data

> Part 4Use Personas, Propensity to Buy Models & Micro Messaging to Boost Your Results

> Part 5Measure & Refine Your ABM Program Throughout the Year

 

Download the Infographic

 

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