Tim Baskerville Named President of HG Data Company
SANTA BARBARA, Calif. (April 11, 2013) – HG Data Company, the disruptive provider of marketing and sales leads for the technology industry, has announced the appointment of Tim Baskerville as President.
“Tim’s job will be to scale our data-science operation, more comprehensively serving both data partners and enterprise customers with granular insights on the use of enterprise technology,” said CEO Craig Harris in announcing the appointment.
Baskerville is an experienced builder of businesses producing B2B intelligence for vertical markets. Among the companies he has either founded or managed on behalf of private equity investors are JupiterResearch (New York), Kagan Research (Monterey), Vidmar Communications (Hollywood), and Baskerville Communications (London). He has served on the HG Data board of directors since 2011.
“I’m particularly excited about expanding the company’s Big Data footprint into specialized applications,” explained Baskerville. “HG Data now uses proprietary algorithms to power ad serving networks, real-time online content generation, lead generation through B2B media partners, and marketing leads for software and hardware OEMs and resellers.”
Posted in Press ReleasesHG Data Secures $2 Million in Funding Led by EPIC Ventures
Santa Barbara, CA, March 13, 2013 – HG Data Company today announced it has successfully raised $2 million in funding led by EPIC Ventures. The investment will be used to increase coverage of the company’s cloud-based business intelligence database and expand into the Asia-Pacific region.
“While LinkedIn maps the connections between people in business, HG Data maps the connections between businesses themselves – who sells to whom, who buys what, and who partners with whom,” said Craig Harris, CEO and founder of HG Data. “After more than two years of honing our algorithms with feedback from top-tier technology suppliers, we are ready to scale our data distribution to the long tail of business-to-business intelligence applications. With EPIC Ventures’ capital infusion in tow, that journey is ready to be accelerated.”
The company’s data procurement technology extracts business intelligence from hundreds of millions of Web documents and offline sources to create a comprehensive database of business relationships. Armed with this highly granular intelligence, HG Data is able to empower clients to improve their lead generation and scoring, marketing automation and market share analysis.
In 2012, HG Data released the world’s leading database of technology deployments, which produces a census of the worksites operating thousands of specific enterprise resources, ranging from Adobe and Salesforce.com to SAP and VMware. Selected as one of Outsell’s “30 to Watch” in the information industry for 2013, HG Data already counts four Fortune 100 companies as customers of its business intelligence services.
“HG Data’s robust platform made this a very compelling investment concept,” said Kent Madsen, managing director of EPIC Ventures. “Rarely have we seen such uniformly rave product reviews in our due diligence with customers. HG Data’s unique methodology and sophisticated product set form a winning combination that we anticipate will be a highly disruptive player in the massive company-information market.”
Investing alongside EPIC Ventures in this funding round were angel investors including Kevin O’Connor, founder of DoubleClick and current CEO of FindTheBest; Eric Kanowsky and AJ Rice, both co-founders of Software.com; and Tim Baskerville, former CEO of JupiterResearch.
HG Data’s leadership team brings a wealth of experience in building business information brands. Prior to founding HG Data, Harris served as founder and CEO of NOZA, Inc. through a successful acquisition by Blackbaud, Inc. in 2010.
Posted in Press ReleasesHG Data Company Selected One of “30 Companies to Watch” in Information Industry
Santa Barbara, CA, January 8, 2013— HG Data Company, a “big data” startup tracking the use of enterprise technology, has been selected as one of “30 companies to watch” in 2013 by market research firm Outsell.
At the beginning of each year Outsell identifies innovators globally, both big and small, that are disrupting the information industry through novel but significant breakthroughs in business models. Outsell then designates 30 companies that are trendsetters.
HG Data’s sophisticated analytics extracts business intelligence from millions of Web documents globally and combines it with offline sources and proprietary systems using artificial intelligence. The result is a database of millions of profiles of enterprise technology usage, a highly granular resource for technology vendors.
“This year we chose companies because of their particular focus in breaking business models,” explained Outsell in releasing the 2013 roster of innovative companies. HG Data’s methodology is shaking up the company-information industry because machine-learning disrupts an activity traditionally performed through manual processes including telephone surveys.
ABOUT OUTSELL INC.
Outsell, Inc. is the world’s only research and advisory firm focused solely on media, information and technology. Outsell uses a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Based in Burlingame, Calif., the company’s Web site is www.outsellinc.com.
Posted in UncategorizedHG Data Company Announces “HG TechFunnel” as Partnership Program for B2B Media Companies
New York, NY, July 24, 2012—HG Data Company, the leading supplier of targeted sales leads used by vendors of enterprise technology, today announced a partnership program designed for B2B media companies.
“The leaders in lead-generation tech media now have a breakthrough tool to help their advertising clients better reach the enterprise customer,” explained HG Data’s Tim Baskerville in announcing the program in a New York speech before ABM, The Association of Business Information & Media Companies.
The new “HG TechFunnel” program adds specialized business intelligence to leads collected through channels such as banner advertising, white papers, webinars and live-event registration.
“Until now,” explained Baskerville, “tech lead-gen campaigns typically captured skimpy profile information on contacts–such as their general area of interest, name, and an email address. With HG TechFunnel, our media partners can append any number of 1700 distinct attributes to the lead—something that’s never been done before.”
HG Data offers a constantly-updated database of millions of named contacts and the specific enterprise resources deployed at their worksites, literally from A to Z (Adobe to Zenoss). When it goes live later in the year, HG TechFunnel will allow HG Data’s media partners and their advertising clients to identify the precise characteristics of a lead that are relevant to them.
The census tracks technology by major product category (such as SaaS CRM), brand (VMware) and model (Solaris 11).
Posted in Press ReleasesOutsell Analyst Chuck Richard Knocks the “200 Free Leads” Business
Hartsdale, NY, June 15, 2012—Information industry analyst Chuck Richard today took aim at a broad swath of data vendors offering low-cost marketing and sales leads, proclaiming that “shallowly prequalified contacts” are fueling the “200” or “500 free leads” offers that are sending a dangerous signal to the industry.
In an analysis published by information-industry advisory firm Outsell, Richard argues that marketers surveyed by the research firm now rate the depth of prequalification of leads as more important than the volume of leads they get.
In his research bulletin, Richard points to a small group of emerging leads vendors that are going beyond the usual features of Who (company, name and position) and Where (address, phone and email). The leading development now is to provide in-depth information on What (what products, when are they ready to buy).
As a key example of this transformation of the lead-sourcing industry, Richard’s report identifies one vendor that is pioneering with granular coverage of technology deployments: HG Data of Santa Barbara, CA. HG Data employs “big data” technology and next-generation analytics to provide sales executives with highly specific leads about which exact geographic sites are using which of more than 1000 different technologies.
Click here now to read a copy of Richard’s Outsell’s report.
Posted in UncategorizedHG Data Company Launches Technology User Database, “HG Data 400”
Santa Barbara, CA, June 5, 2012—HG Data Company, a startup transforming the business intelligence industry, has commercially released the industry’s most comprehensive database of enterprise technology users.
The new “HG Data 400” master file monitors which particular technologies are in use at more than 500,000 geographic sites in the U.S.
“Using innovative Big Data methodologies to mine billions of records from the open Web, the HG Data 400 reports on 400 critical technologies in use by enterprises of all types and sizes,” said CEO and Founder Craig Harris in announcing release of the company’s first major product.
From A to Z–Adobe to Zenoss–the HG Data 400 offers marketers, sales executives and researchers a key resource to reach highly granular segments of technology users. It captures technology deployments, executive contact details, and includes standardized company information such as number of employees, revenue, and SIC codes.
The resulting master file includes more than 10 million full contact records, and many millions of reports on exactly which site and which organization is using which model and brand of technology offered by which vendor.
ABOUT HG DATA
HG Data is a business intelligence service used by leading technology companies for marketing and sales leads as well as research and investment. HG Data produces a detailed census of specific technologies utilized at an enterprise’s geographic sites. The company’s unique data science approach scours the open Web, combining unstructured data with archived offline sources, resulting in detailed profiling of the enterprise technology marketplace. HG Data was founded in 2010 by the team that built and profitably sold data-company NOZA to Blackbaud, Inc. The HG Data website is at www.hgdata.com.
Posted in Press ReleasesHG Data Company Wins Innovation Honor at “Big Data” Industry Event
Santa Barbara, CA, April 13, 2012—HG Data Company, a technology startup transforming the business intelligence industry, has been honored as one of the three most innovative “big data” startups at the Data 2.0 Summit in San Francisco.
“While LinkedIn maps the relationships between people in business, HG Data maps the relationships between the actual businesses,” said Craig Harris, Founder and CEO of HG Data. “Our service uncovers and structures a mountain of data about the technology products and services that businesses are using, converting it into the richest source of actionable B2B sales lead information.”
HG merges data from the open web with proprietary archival information to report on which technology categories, brands and products are employed by businesses, including use by geographical location. For example, HG reports on which of over 500,000 sites in the U.S. are running any of 200 different SAP products and modules. The company currently tracks more than a thousand different enterprise technologies, ranging from suppliers Adobe Systems to Zoho.
The Data 2.0 Summit designation for superior innovation was determined by two different panels of venture capital investors who selected candidates from a large field of startups addressing large scale data applications and tools.
Posted in Press Releases