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Target by installed technology to convert and close faster

Use HG Data Technographics to out-market, out-sell, and outgrow
your competition.

For Marketing
Segment, Target, and Maximize ROI

Technographics can help you better segment a list for demand generation, look for white space opportunities, feed your predictive analytics engine, or implement an ABM strategy.


For Sales
Find, Qualify, and Close More Deals

Easily find all the companies using a competitive or complementary product to yours, and tailor contextually relevant messages.


View Technographics Within
Your Salesforce Accounts

Learn More About HG Data For Salesforce

Quality Data Built For Scale and Accuracy

The HG Data Build Process

Based on the targeting we can do using HG Data technographics, we saw way above average response through email outreach — open rates, click-through rates, and engagement — in just our first month, which led to some quick sales wins for us.
Zak Pines - VP of Marketing @ Bedrock Data
When I was first presented with HG Data, I was extremely skeptical. We started with a small dataset so that we could validate its accuracy. The data drove some quick sales wins for us and soon my entire SDR team was asking for more. The information was so useful and accessible, it became a no-brainer to purchase more.
Wanda Pansky - Senior Director of Sales Development @ Sage Intacct
We struggled for years to find high quality data for installed technologies within our prospect base. HG Data not only provides us with great data, but they make it easy for our sellers to consume within It’s the most popular data initiative we’ve launched ever!
Brian Vass - VP of Sales & Marketing Technology @ Paycor

Who else is using our technographics