Precision targeting at scale with world class Technographics

We See What
Others Can’t

Companies can be defined by many things.

Insights into a company’s technology stack are essential to understanding your customers and your markets—and now those insights can be your competitive advantage. We call this technographics.

HG Data delivers best in class global technographics based on advanced data science. Our proprietary processing platform continuously analyzes billions of documents to curate a comprehensive and unparalleled dataset of the software and hardware that companies use to run their business.

Providing  B2B marketers with deeper insights that increase their ability to analyze, segment, and speak to their target markets.

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Find Out What Companies Are Using

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HG Data provided us with the most comprehensive and granular set of technology installation data we could find. HG Data allowed us to target new companies by single or multiple technologies. They also surpassed our expectations by consistently delivering datasets that were three or more times larger than competitors for a given product or group of product

Brent Spencer
Global Director of Marketing, Kimble

HG Data’s massive tech install dataset will allow us to extend our lookalike matching and targeting capabilities with technology data. HG Data’s tech install dataset will be an invaluable addition for enhancing our relevance profiles to further boost conversion rates.

Gil Allouche
CEO, Metadata

Our prospecting has increased 3x since implementing HG Focus because of the visibility into the accounts and knowing that the accounts we are going after fit our ICP.

Morgan Ingram
Sales Development Manager, Terminus

With the addition of HG Data’s unique dataset of installed technologies, EverString is adding the deepest and broadest set of installed technologies data to our algorithms, which further enhances our ability to prioritize existing sales leads and identify completely new high-potential prospects

Vincent Yang
CEO, EverString

We struggled for years to find high-quality data for installed technologies within our prospect base. HG Data not only provides us with great data, but they make it easy for our sellers to consume within Salesforce.com. It’s the most popular data initiative we’ve launched ever!

Brian Vass
VP of Sales and Marketing Technology, Paycor

Creating a comprehensive data platform is a critical step in ensuring that our predictive applications are providing actionable insights for our customers’ sales and marketing efforts. HG Data has built an extensive and extremely accurate collection of software and hardware including behind the firewall technology products, and we’re thrilled to incorporate their data into our solution

Steve Connolly
Senior Product Manager, Lattice Engines