Blog

Our Executive VP of Strategy, Tim Royston-Webb, recently joined David Dulany on his Sales Development Podcast to highlight how companies ...
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We had an enlightening conversation with Vengreso CVO, Viveka von Rosen, to talk about the role of social selling and ...
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In the latest episode of our podcast, learn how to operationalize technology intelligence so that it becomes part of your ...
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As of January 1st 2020, the California Consumer Privacy Act of 2018 (CCPA) is officially in effect. This landmark act ...
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Research – HG Insights looks at 10 enterprise analytics trends to watch this year. The 10 Enterprise Analytics Trends to ...
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In the latest episode of our podcast, see how technology intelligence can provide your sales and marketing teams with a ...
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Research – HG Insights reports on cybersecurity industry predictions for 2020 and beyond – According to Optiv Security, privacy, evolving ...
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In our most recent webinar, “How to Use Insights to Turn Social Connections into Sales,” Justin Kitagawa, our Senior Director ...
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Research – HG Insights reports on five technology trends predicted to transform the future of work in 2020. The rapid ...
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In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, ...
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Our CEO, Elizabeth Cholawsky, recently spent a week on the MarTech Podcast talking about how B2B sales and marketing teams ...
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Account-Based Marketing (ABM) has skyrocketed into becoming a fundamental marketing strategy for leading B2B technology companies. ABM's unique ability to ...
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It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help ...
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In our most recent webinar, “4x Your Sales Opportunities with the Right Intelligence”, Derrick Williams, our Director of Sales & ...
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Our CEO, Elizabeth Cholawsky, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators ...
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HG Insights is proud to announce that leading workplace culture and compensation site, Comparably, released their awards this week for ...
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Lead qualification is the process of determining whether an account fits your ideal customer profile (ICP). It enables your sales ...
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Cold calling can be hard and unproductive for both SDRs and prospects. Ideally, your inbound marketing efforts should generate enough ...
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Account-based strategies can be particularly resource intensive for your sales and marketing teams. When this is the case, it is ...
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Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales ...
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Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your ...
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In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to ...
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Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM ...
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Research – HG Insights bring you the key takeaways from research showing that U.S. sales and service agents waste a ...
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Research – HG Insights reveal the findings of an independent global research study on experiences and attitudes of IT decision-makers ...
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HG Insights recently received Comparably’s 2019 Best Companies for Perks & Benefits Award after placing in the top 50 companies ...
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Research – HG Insights examine new research that reveals a sea change in the way project data is gathered and ...
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In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica ...
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Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard ...
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The top 3 complaints consumers had about digital advertisements in 2019 were that there were “too many ads”, “annoying or ...
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If you’re a growing B2B technology company, you’ve probably invested a significant amount of time and money in researching, developing ...
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Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of ...
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In our recent “How to Generate 30% More Opportunities Using Tech Intelligence & Intelligent Virtual Assistants” webinar, we discussed how ...
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Research – HG Insights brings you the highlights from the 2019 Cloud Security Report which identifies key trends and common ...
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Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing ...
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Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you ...
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When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your ...
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One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you ...
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As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience ...
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Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often ...
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In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement ...
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Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting ...
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We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You ...
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Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to ...
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If you're a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending ...
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Research – HG Insights highlight the findings from Reinventing Cybersecurity with Artificial Intelligence, which reports two in three organizations plan ...
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A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach ...
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Research – HG Insights reports on the findings from Aerospace & Defense Technology Vision 2019, a study that predicts key ...
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In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, ...
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Research – HG Insights reveal the key findings from IoT Signals, a new research report providing a global overview of ...
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In our recent “How to Use Account Intelligence to Land Larger Deals Faster” webinar, we discussed how to: Create demand ...
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When looking to increase revenue from your business operations, one of the best places to start is by maximizing the ...
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In our latest Insider Interview series, Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, shared some key insights from the ...
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Research – HG Insights highlight the key findings from research exploring performance management strategies and the evolving role of Application ...
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In order to have a successful ABM strategy, it's imperative to define your Ideal Customer Profile. A well-rounded ICP will ...
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Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to ...
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HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by ...
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Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half ...
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HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career ...
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Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM ...
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We're pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to ...
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In our “Increase Engagement & Create More Leads With HG for Marketo” webinar, we discussed how to: Build campaign segments ...
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Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
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Research – HG Insights uncover the key takeaways from Healthcare Cyber Heists in 2019, a report on the state of ...
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Research – HG Insights highlight the key findings from the 2019 Cloud Adoption Survey which shows cloud adoption by organizations ...
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In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive ...
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Research – HG Insights uncovers the key survey findings from the Global Edition of the Data Threat Report which reveals ...
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We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, ...
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Research – HG Insights bring you the key takeaways from a global survey which reveals a majority of businesses will increase ...
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In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to ...
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Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
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We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into ...
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Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales ...
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87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Research – HG Insights brings you the key findings from research which shows only 1 in 4 mobile network operators ...
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We are honored to be featured in The Pacific Coast Business Times' (PCBT) 2019 Central Coast Best Places to Work ...
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We're honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology ...
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Today we're excited to announce that we've partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG ...
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One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic ...
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Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM ...
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Research – HG Insights examines the findings from the Annual Survey of Legal Operations Professionals which reveals the adoption of ...
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When it comes to growing your business, having a compelling value proposition is important, but it's not much use if ...
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Research – HG Insights bring you the key takeaways from the Data Privacy & Security Survey 2019 which reveals the ...
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Research – HG Insights report on the key cybersecurity concerns from a recent worldwide survey of IT decision-makers. Trend Micro’s ...
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In our recent “How We Hit $50M in Sales: Secrets to Scaling your Sales Organization” webinar, we discussed how to: ...
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Research — HG Insights reveal the key findings from the latest Global Interconnection Index study which tracks, measures and forecasts ...
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Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our ...
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Today Pivotal iQ is officially rebranding as HG Insights, and we’re proud to announce the launch of the new HG ...
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Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning ...
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Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all ...
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With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in ...
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If you're looking to find customers matching your ICP so you can grow your business there are two business intelligence ...
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In this holiday blog post, we’ve wrapped up the top 6 ways technographics can help you achieve your revenue goals ...
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In our recent “How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence” webinar, we examined how: ...
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James Schoensiegel, Global Marketing Operations Manager at Tegile Systems, a Western Digital brand, was recently awarded with Demand Gen Report's 2018 ...
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In our recent “How to Accelerate Your ABM Program Results with Enriched Data” webinar, we covered: 4 different data enrichment ...
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Today we announced the acquisition of Pivotal iQ. This acquisition extends HG Insights’ position as the world’s leading technographics provider ...
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Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
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As an official sponsor of Dreamforce this year, we’ll be featuring our HG for Salesforce app and showcasing how sales ...
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In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating ...
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Bedrock Data marketer, Zak Pines (AKA Moneyball Marketer), recently shared some impressive results with us regarding a series of outbound ...
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Access premium technographics for powerful, actionable insights directly in your Salesforce CRM. HG for Salesforce embeds technographics directly into Salesforce ...
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Three Minutes to Shine I tend to get pretty excited about sales and marketing technology. Maybe it’s not the best ...
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Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
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Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their infrastructure, simplify storage management, ...
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We’re excited to introduce the Summer 2018 release of our award-winning, HG for Salesforce app, which includes two essential features ...
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On May 25, the General Data Protection Regulation (GDPR) will go into effect. This means that companies who transact business ...
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Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a ...
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Register for this month's Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you ...
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Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
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Thanks to the support and reviews from our customers, we recently landed a few accolades from G2 Crowd. Among the ...
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As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood ...
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The Company Zendesk provides a leading unified suite of products focused on improving customer relationships. Products on the Zendesk platform ...
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Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one ...
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In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a ...
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We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ...
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As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking ...
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We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to ...
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What does your role as customer success manager at HG Insights entail? Being in Customer Success at HG Insights extends ...
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This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog ...
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We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG for Salesforce. With ...
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Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning ...
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Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions' Demand Unit Waterfall to help them clarify their market demand ...
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Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and ...
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If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
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Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an ...
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Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you ...
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In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the ...
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So far in our blog series we have covered how to develop target account profiles that work (part 1) and how ...
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In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance ...
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Account Based Sales (ABS) development can lead to some great things, including better alignment between sales and marketing, increased engagement ...
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We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value ...
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Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed a great ...
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One of the most interesting parts of my job is getting the opportunity to interview customers to see how they’re ...
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> Download ABM ebook Successful account-based marketing (ABM) strategies are based on knowing your customer. In fact, the definition of ...
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We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising ...
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If you’re a Salesforce user, you’ll be happy to hear we recently launched HG for Salesforce app on the Salesforce ...
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Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting ...
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Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro  RelPro is a software as a service (SaaS) solution ...
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Over the last two decades Trish Bertuzzi has promoted inside sales as a community, profession, and engine for revenue growth ...
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Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and ...
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HG Insights and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both ...
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Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon ...
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For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also ...
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For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business ...
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Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the ...
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Summary HG Insights, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG Insights ...
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Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers ...
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There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition ...
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In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output ...
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SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be ...
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2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape ...
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As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to ...
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Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an ...
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HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy.  John is an experienced ...
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To be prepared is half the victory. If you’re closing on a Series B round of funding, you are about ...
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It was his mind – not his heart – that drove Chris McKinlay to OkCupid in the summer of 2012 ...
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Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. These ...
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There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered ...
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Long before there was Medium, people relied on clay tablets to document thoughts and theories. Innovative in their own right, ...
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The 2016 Olympics officially kicked off in Rio de Janeiro last week and nowhere is the use of data and ...
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