Blog

Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing ...
Read More

Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you ...
Read More

When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your ...
Read More

One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you ...
Read More

As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience ...
Read More

Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often ...
Read More

In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement ...
Read More

Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting ...
Read More

We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You ...
Read More

Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to ...
Read More

If you're a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending ...
Read More

Research – HG Insights highlight the findings from Reinventing Cybersecurity with Artificial Intelligence, which reports two in three organizations plan ...
Read More

A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach ...
Read More

Research – HG Insights reports on the findings from Aerospace & Defense Technology Vision 2019, a study that predicts key ...
Read More

In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, ...
Read More

Research – HG Insights reveal the key findings from IoT Signals, a new research report providing a global overview of ...
Read More

In our recent “How to Use Account Intelligence to Land Larger Deals Faster” webinar, we discussed how to: Create demand ...
Read More

When looking to increase revenue from your business operations, one of the best places to start is by maximizing the ...
Read More

In our latest Insider Interview series, Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, shared some key insights from the ...
Read More

Research – HG Insights highlight the key findings from research exploring performance management strategies and the evolving role of Application ...
Read More

In order to have a successful ABM strategy, it's imperative to define your Ideal Customer Profile. A well-rounded ICP will ...
Read More

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to ...
Read More

HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by ...
Read More

Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half ...
Read More

HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career ...
Read More

Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM ...
Read More

We're pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to ...
Read More

In our “Increase Engagement & Create More Leads With HG for Marketo” webinar, we discussed how to: Build campaign segments ...
Read More

Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
Read More

Research – HG Insights uncover the key takeaways from Healthcare Cyber Heists in 2019, a report on the state of ...
Read More

Research – HG Insights highlight the key findings from the 2019 Cloud Adoption Survey which shows cloud adoption by organizations ...
Read More

In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive ...
Read More

Research – HG Insights uncovers the key survey findings from the Global Edition of the Data Threat Report which reveals ...
Read More

We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, ...
Read More

Research – HG Insights bring you the key takeaways from a global survey which reveals a majority of businesses will increase ...
Read More

In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to ...
Read More

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
Read More

We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into ...
Read More

Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales ...
Read More

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
Read More

Research – HG Insights brings you the key findings from research which shows only 1 in 4 mobile network operators ...
Read More

We are honored to be featured in The Pacific Coast Business Times' (PCBT) 2019 Central Coast Best Places to Work ...
Read More

We're honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology ...
Read More

Today we're excited to announce that we've partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG ...
Read More

One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic ...
Read More

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM ...
Read More

Research – HG Insights examines the findings from the Annual Survey of Legal Operations Professionals which reveals the adoption of ...
Read More

When it comes to growing your business, having a compelling value proposition is important, but it's not much use if ...
Read More

Research – HG Insights bring you the key takeaways from the Data Privacy & Security Survey 2019 which reveals the ...
Read More

Research – HG Insights report on the key cybersecurity concerns from a recent worldwide survey of IT decision-makers. Trend Micro’s ...
Read More

In our recent “How We Hit $50M in Sales: Secrets to Scaling your Sales Organization” webinar, we discussed how to: ...
Read More

Research — HG Insights reveal the key findings from the latest Global Interconnection Index study which tracks, measures and forecasts ...
Read More

Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our ...
Read More

Today Pivotal iQ is officially rebranding as HG Insights, and we’re proud to announce the launch of the new HG ...
Read More

Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning ...
Read More

Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all ...
Read More

With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in ...
Read More

If you're looking to find customers matching your ICP so you can grow your business there are two business intelligence ...
Read More

In this holiday blog post, we’ve wrapped up the top 6 ways technographics can help you achieve your revenue goals ...
Read More

In our recent “How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence” webinar, we examined how: ...
Read More

James Schoensiegel, Global Marketing Operations Manager at Tegile Systems, a Western Digital brand, was recently awarded with Demand Gen Report's 2018 ...
Read More

In our recent “How to Accelerate Your ABM Program Results with Enriched Data” webinar, we covered: 4 different data enrichment ...
Read More

Today we announced the acquisition of Pivotal iQ. This acquisition extends HG Insights’ position as the world’s leading technographics provider ...
Read More

Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
Read More

As an official sponsor of Dreamforce this year, we’ll be featuring our HG for Salesforce app and showcasing how sales ...
Read More

In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating ...
Read More

Bedrock Data marketer, Zak Pines (AKA Moneyball Marketer), recently shared some impressive results with us regarding a series of outbound ...
Read More

Access premium technographics for powerful, actionable insights directly in your Salesforce CRM. HG for Salesforce embeds technographics directly into Salesforce ...
Read More

Three Minutes to Shine I tend to get pretty excited about sales and marketing technology. Maybe it’s not the best ...
Read More

Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
Read More

Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their infrastructure, simplify storage management, ...
Read More

We’re excited to introduce the Summer 2018 release of our award-winning, HG for Salesforce app, which includes two essential features ...
Read More

On May 25, the General Data Protection Regulation (GDPR) will go into effect. This means that companies who transact business ...
Read More

Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a ...
Read More

Register for this month's Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you ...
Read More

Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
Read More

Thanks to the support and reviews from our customers, we recently landed a few accolades from G2 Crowd. Among the ...
Read More

As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood ...
Read More

The Company Zendesk provides a leading unified suite of products focused on improving customer relationships. Products on the Zendesk platform ...
Read More

Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one ...
Read More

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a ...
Read More

We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ...
Read More

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking ...
Read More

We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to ...
Read More

What does your role as customer success manager at HG Insights entail? Being in Customer Success at HG Insights extends ...
Read More

This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog ...
Read More

We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG for Salesforce. With ...
Read More

Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning ...
Read More

Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions' Demand Unit Waterfall to help them clarify their market demand ...
Read More

Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and ...
Read More

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
Read More

Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an ...
Read More

Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you ...
Read More

In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the ...
Read More

So far in our blog series we have covered how to develop target account profiles that work (part 1) and how ...
Read More

In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance ...
Read More

Account Based Sales (ABS) development can lead to some great things, including better alignment between sales and marketing, increased engagement ...
Read More

We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value ...
Read More

Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed a great ...
Read More

One of the most interesting parts of my job is getting the opportunity to interview customers to see how they’re ...
Read More

> Download ABM ebook Successful account-based marketing (ABM) strategies are based on knowing your customer. In fact, the definition of ...
Read More

We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising ...
Read More

If you’re a Salesforce user, you’ll be happy to hear we recently launched HG for Salesforce app on the Salesforce ...
Read More

Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting ...
Read More

Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro  RelPro is a software as a service (SaaS) solution ...
Read More

Over the last two decades Trish Bertuzzi has promoted inside sales as a community, profession, and engine for revenue growth ...
Read More

Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and ...
Read More

HG Insights and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both ...
Read More

Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon ...
Read More

For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also ...
Read More

For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business ...
Read More

Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the ...
Read More

Summary HG Insights, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG Insights ...
Read More

Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers ...
Read More

There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition ...
Read More

In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output ...
Read More

SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be ...
Read More

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape ...
Read More

As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to ...
Read More

Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an ...
Read More

HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy.  John is an experienced ...
Read More

To be prepared is half the victory. If you’re closing on a Series B round of funding, you are about ...
Read More

It was his mind – not his heart – that drove Chris McKinlay to OkCupid in the summer of 2012 ...
Read More

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. These ...
Read More

There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered ...
Read More

Long before there was Medium, people relied on clay tablets to document thoughts and theories. Innovative in their own right, ...
Read More

The 2016 Olympics officially kicked off in Rio de Janeiro last week and nowhere is the use of data and ...
Read More