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Turning data into insights
Set your Account Intelligence on FIRE

Set your Account Intelligence on FIRE

Account-based strategies can be particularly resource intensive for your sales and marketing teams. When this is the case, it is ...
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Revitalize Your TAM to Increase Opportunity

Revitalize Your TAM to Increase Opportunity

Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales ...
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TAM in Action

TAM in Action: Success Stories from Our Customers

Defining your total addressable market (TAM) correctly has tremendous implications for your B2B sales and marketing teams. And if your ...
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5 Ways to Intelligently Double Your SDR Productivity Webinar Recap

5 Ways to Intelligently Double Your SDR Productivity Webinar Recap

In our recent “5 Ways to Intelligently Double Your SDR Productivity” webinar, we discussed how to: Use tech intelligence to ...
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TAM How-To

How to Calculate Your TAM and Make it Actionable

Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM ...
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The $8 billion cost of software dictatorship

The $8 billion cost of software dictatorship

Research – HG Insights bring you the key takeaways from research showing that U.S. sales and service agents waste a ...
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/ Business Intelligence, Research
Organizations impacted by severe data outages struggle to deliver business continuity

Organizations impacted by severe data outages struggle to deliver business continuity

Research – HG Insights reveal the findings of an independent global research study on experiences and attitudes of IT decision-makers ...
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/ Business Intelligence, Research
HG Insights Receives Comparably’s 2019 Best Companies for Perks & Benefits Award

HG Insights Receives Comparably’s 2019 Best Companies for Perks & Benefits Award

HG Insights recently received Comparably’s 2019 Best Companies for Perks & Benefits Award after placing in the top 50 companies ...
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/ Company Culture
Actionable data insights drive digital transformation of construction industry

Actionable data insights drive digital transformation of construction industry

Research – HG Insights examine new research that reveals a sea change in the way project data is gathered and ...
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/ Business Intelligence, Research
Industry Insider: Leveraging Tech Intelligence & Virtual Assistants

Industry Insider: Leveraging Tech Intelligence & Virtual Assistants

In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica ...
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How To Create A Sales Territory Plan That Your Account Executives Will Love

How To Create A Sales Territory Plan That Your Account Executives Will Love

Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard ...
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Make Digital Advertising Easy & Effective With Tech Insights

Make Digital Advertising Easy & Effective With Tech Insights

The top 3 complaints consumers had about digital advertisements in 2019 were that there were “too many ads”, “annoying or ...
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How Tech Intelligence Helps You Displace Competitors All Year Long

How Tech Intelligence Helps You Displace Competitors All Year Long

If you’re a growing B2B technology company, you’ve probably invested a significant amount of time and money in researching, developing ...
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5 Secrets to ABM Success

5 Secrets to ABM Success

Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of ...
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Webinar Recap: How to Generate 30% More Opportunities Using Tech Intelligence & Virtual Assistants

Webinar Recap: How to Generate 30% More Opportunities Using Tech Intelligence & Virtual Assistants

In our recent “How to Generate 30% More Opportunities Using Tech Intelligence & Intelligent Virtual Assistants” webinar, we discussed how ...
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Cause for concern? Adoption rates of basic cloud security tools very low

Cause for concern? – Adoption rates of basic cloud security tools very low

Research – HG Insights brings you the highlights from the 2019 Cloud Security Report which identifies key trends and common ...
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/ Business Intelligence, Research
How Tech Insights Help You Score & Prioritize Your Best Leads

How Tech Insights Help You Score & Prioritize Your Best Leads

Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing ...
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See How Tech Intelligence Can Help You Close and Convert Deals Faster in 3-Minute Live Demo

See How Tech Intelligence Can Help You Close and Convert Deals Faster in 3-Minute Live Demo

Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you ...
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/ Sales & Marketing, Tech Startup
Account Scoring

Top 3 B2B Account Scoring Use Cases that Maximize Sales

When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your ...
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/ Sales & Marketing
How To Create a Killer ICP in 3 Easy Steps

How To Create a Killer ICP in 3 Easy Steps

One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you ...
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5 B2B Marketing Campaigns That Generate More Revenue

5 B2B Marketing Campaigns That Generate More Revenue

As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience ...
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/ Sales & Marketing
Making Technographics Easily Accessible and Actionable

Making Technographics Easily Accessible and Actionable

Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often ...
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Webinar Recap: The Dirty Secret Behind Achieving ABM Success

Webinar Recap: The Dirty Secret Behind Achieving ABM Success

In our recent “The Dirty Secret Behind Achieving ABM Success” webinar, we discussed how to: Determine if you should implement ...
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Get Quality Technographics at Scale

Get Quality Technographics at Scale

Solving the Quality and Scale Issue for Customers As mentioned in part two of our series, organizations have been collecting ...
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HG Insights Platform Adds New Productivity Updates

HG Insights Platform Adds New Productivity Updates

We made a few exciting updates to the HG Insights Platform that allow users to be even more productive. You ...
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Why the Approach for Curating Technographic Insights Matters

Why the Approach for Curating Technographic Insights Matters

Approaches for Obtaining Technographic Data When choosing a vendor, it is important to consider the methods your provider uses to ...
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Why You Need Technographics to Accelerate Revenue Growth

Why You Need Technographics to Accelerate Revenue Growth

If you're a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending ...
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Artificial Intelligence- Best defense against cyberattacks?

Artificial Intelligence – Best defense against cyberattacks?

Research – HG Insights highlight the findings from Reinventing Cybersecurity with Artificial Intelligence, which reports two in three organizations plan ...
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/ Business Intelligence, Research
Why The Right Technographic Intelligence is Guaranteed to Revolutionize Your Business

Why The Right Technographic Intelligence is Guaranteed to Revolutionize Your Business

A company’s technology stack can provide you with the critical intelligence you need to customize your sales and marketing outreach ...
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AI – major growth driver for aerospace & defense industry

AI – Major growth driver for aerospace & defense industry?

Research – HG Insights reports on the findings from Aerospace & Defense Technology Vision 2019, a study that predicts key ...
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/ Business Intelligence, Research
Industry Insider: Sales Development Conference

Industry Insider: Sales Development Conference

In our latest Insider Interview series, David Dulany, Founder & CEO of Tenbound, shared some key insights on SDR trends, ...
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IoT Signals – Unlocking IoT’s full potential

Unlocking IoT’s full potential

Research – HG Insights reveal the key findings from IoT Signals, a new research report providing a global overview of ...
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WEBINAR RECAP: How to Use Account Intelligence to Land Larger Deals Faster

WEBINAR RECAP: How to Use Account Intelligence to Land Larger Deals Faster

In our recent “How to Use Account Intelligence to Land Larger Deals Faster” webinar, we discussed how to: Create demand ...
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Increase Revenue With Sales Territory Planning

Increase Revenue With Sales Territory Planning

When looking to increase revenue from your business operations, one of the best places to start is by maximizing the ...
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Sangram Vajre

Industry Insider: Why ABM = B2B

In our latest Insider Interview series, Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, shared some key insights from the ...
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Application Performance Management strategies are key business drivers

Application Performance Management strategies are key business drivers

Research – HG Insights highlight the key findings from research exploring performance management strategies and the evolving role of Application ...
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Build A Strong ICP In 3 Simple Steps

Build A Strong ICP In 3 Simple Steps

In order to have a successful ABM strategy, it's imperative to define your Ideal Customer Profile. A well-rounded ICP will ...
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Increase Opportunity By Improving Your TAM

Increase Opportunity By Improving Your TAM

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to ...
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HG Insights on Judges Panel for 2019 International Data Science Awards

HG Insights on Judges Panel for 2019 International Data Science Awards

HG Insights was recently chosen to be on the judging panel for the 2019 International Data Science Awards hosted by ...
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Will Silicon Valley remain world’s Tech Innovation Center

Will Silicon Valley remain world’s tech innovation center?

Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half ...
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HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEOs for Women Award

HG Insights’ Elizabeth Cholawsky Wins Comparably’s 2019 Best CEO for Women Award

HG Insights was recently recognized as having one of the best CEOs for women by Comparably, a culture and career ...
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Reach Your Highest Potential With Account-Based Marketing

Reach Your Highest Potential With Account-Based Marketing

Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM ...
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/ ABM, Sales & Marketing
HG Insights Enters Agreement with LinkedIn™ To Help Marketers Target Audiences with Technographics

HG Insights Enters Agreement With LinkedIn to Help Marketers Target Audiences With Technographics

We're pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to ...
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/ Innovation, Sales & Marketing
HG for Marketo

WEBINAR RECAP: Increase Engagement & Create More Leads With HG for Marketo

In our “Increase Engagement & Create More Leads With HG for Marketo” webinar, we discussed how to: Build campaign segments ...
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/ Innovation, Sales & Marketing
Top 8 Use Cases for Technographics in B2B Sales & Marketing

Top 8 Use Cases for Technographics in B2B Sales & Marketing

Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
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/ Sales & Marketing
Under siege – Cyber attackers target the healthcare sector

Under siege – Cyber attackers target healthcare sector

Research – HG Insights uncover the key takeaways from Healthcare Cyber Heists in 2019, a report on the state of ...
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Cloud adoption by organizations gains momentum

Cloud adoption by organizations gains momentum

Research – HG Insights highlight the key findings from the 2019 Cloud Adoption Survey which shows cloud adoption by organizations ...
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HG Insights Platform

Find the Right Opportunities Faster in New Release of HG Insights Platform

In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive ...
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Rush to digital transformation compromises sensitive data

Rush to digital transformation compromises sensitive data

Research – HG Insights uncovers the key survey findings from the Global Edition of the Data Threat Report which reveals ...
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Elevate Your Engagement with HG for Marketo

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, ...
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/ ABM, Sales & Marketing
Digital technology investment leads to greater profitability

Digital technology investment leads to greater profitability

Research – HG Insights bring you the key takeaways from a global survey which reveals a majority of businesses will increase ...
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HG Insights and Outreach

WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement

In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to ...
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How to Use Tech Intelligence to Drive ABM Results

How to Use Tech Intelligence to Drive ABM Results

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
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/ ABM, Sales & Marketing
Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement

Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement

We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into ...
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Sales Development Podcast

PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team

Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales ...
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Sangram Vajre Reveals 4 Steps to ABM Success

PODCAST: Sangram Vajre Reveals 4 Steps to ABM Success

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Most mobile network operators ill-prepared for 5G

Most mobile network operators ill-prepared for 5G

Research – HG Insights brings you the key findings from research which shows only 1 in 4 mobile network operators ...
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/ Business Intelligence, Research
HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Insights Featured in 2019 Best Places to Work List for Central Coast

We are honored to be featured in The Pacific Coast Business Times' (PCBT) 2019 Central Coast Best Places to Work ...
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HG Data Santa Barbara

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

We're honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology ...
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https://hginsights.com/blog/hg-insights-partners-with-forrester-to-expand-worldwide-technology-adoption-coverage/

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

Today we're excited to announce that we've partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG ...
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Dynamic data transformation – The new approach

Dynamic data transformation – The new approach

One of the key benefits of structured data is that it is typically organized, predictable and defined. I define ‘Dynamic ...
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Why it takes TEAM effort for ABM Success

Why It Takes TEAM Effort for ABM Success

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM ...
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/ ABM, Sales & Marketing
Cloud, AI and security are top priorities for law firms

Cloud, AI and security are top priorities for law firms

Research – HG Insights examines the findings from the Annual Survey of Legal Operations Professionals which reveals the adoption of ...
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How to Use Tech Intelligence to Scale Revenue Growth

How to Use Tech Intelligence to Scale Revenue Growth

When it comes to growing your business, having a compelling value proposition is important, but it's not much use if ...
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/ Sales & Marketing
Data privacy – The disconnect between expectations and reality

Data privacy – The disconnect between expectations and reality

Research – HG Insights bring you the key takeaways from the Data Privacy & Security Survey 2019 which reveals the ...
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The cybersecurity talent crisis – Automation to the rescue?

The cybersecurity talent crisis – Automation to the rescue?

Research – HG Insights report on the key cybersecurity concerns from a recent worldwide survey of IT decision-makers. Trend Micro’s ...
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/ Business Intelligence, Research
Scaling Sales

WEBINAR RECAP: How We Hit $50M in Sales: Secrets to Scaling your Sales Organization

In our recent “How We Hit $50M in Sales: Secrets to Scaling your Sales Organization” webinar, we discussed how to: ...
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/ Sales & Marketing
Global Interconnection Index

Private exchange of data is becoming de facto method for doing business

Research — HG Insights reveal the key findings from the latest Global Interconnection Index study which tracks, measures and forecasts ...
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/ Business Intelligence, Research
HG Data is Now HG Insights

HG Data is Now HG Insights

Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our ...
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Pivotal iQ is Now HG Insights

Pivotal iQ is Now HG Insights

Today Pivotal iQ is officially rebranding as HG Insights, and we’re proud to announce the launch of the new HG ...
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Drowning in Data: Real Insights Come from the Intersection of Data

Drowning in Data: Real Insights Come from the Intersection of Data

Tim Royston-Webb As I talk to many business leaders, time and time again I hear the same frustrations, “I’m drowning ...
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HG-Data-Predictive-sales-enablement-Big-Data-World-2019

Predictive sales enablement

Tim Royston-Webb ‘Sales Enablement’ has become ‘the’ catchphrase over the last 2 or 3 years, with academics, advisors, consultancies all ...
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Business Intelligence

How to Use Business Intelligence to Get into Accounts Sooner and Land Larger Deals

With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in ...
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ICP

How to Use Granular Business Intelligence to Find Your ICP and Grow Your Business

If you're looking to find customers matching your ICP so you can grow your business there are two business intelligence ...
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/ Sales & Marketing
Top 6 Ways to Drive More Demand

Top 6 Ways to Drive More Demand in 2019 with Technographics

In this holiday blog post, we’ve wrapped up the top 6 ways technographics can help you achieve your revenue goals ...
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/ Sales & Marketing
WEBINAR RECAP: How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence

WEBINAR RECAP: How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence

In our recent “How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence” webinar, we examined how: ...
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/ Sales & Marketing
Customer Tegile Systems Wins Innovator Award for Intelligent Use of Technographics to Drive More Revenue

Customer Tegile Systems Wins Innovator Award for Intelligent Use of Technographics to Drive More Revenue

James Schoensiegel, Global Marketing Operations Manager at Tegile Systems, a Western Digital brand, was recently awarded with Demand Gen Report's 2018 ...
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/ ABM, Sales & Marketing
WEBINAR RECAP: How to Accelerate Your ABM Program Results with Enriched Data

WEBINAR RECAP: How to Accelerate Your ABM Program Results with Enriched Data

In our recent “How to Accelerate Your ABM Program Results with Enriched Data” webinar, we covered: 4 different data enrichment ...
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/ ABM, Sales & Marketing
HG Insights Acquires Pivotal iQ

HG Insights Acquires Pivotal iQ

Today we announced the acquisition of Pivotal iQ. This acquisition extends HG Insights’ position as the world’s leading technographics provider ...
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/ Company Culture
HG Insights Ranked as Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Third Consecutive Quarter

HG Insights Ranked as Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Third Consecutive Quarter

Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
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/ Sales & Marketing
Learn How HG Insights Can Help You Close & Convert Opportunities Faster at Dreamforce 2018

Learn How HG Insights Can Help You Close & Convert Opportunities Faster at Dreamforce 2018

As an official sponsor of Dreamforce this year, we’ll be featuring our HG for Salesforce app and showcasing how sales ...
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/ Sales & Marketing
Choosing right data vendor

Top 6 Revenue Generating Use Cases for Technographics Webinar Recap

In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating ...
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/ ABM, Sales & Marketing
How Technographics Help You Find the Right Prospects for Your Outbound Marketing Campaigns

How Technographics Help You Find the Right Prospects for Your Outbound Marketing Campaigns

Bedrock Data marketer, Zak Pines (AKA Moneyball Marketer), recently shared some impressive results with us regarding a series of outbound ...
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/ Sales & Marketing
HG Insights Product Portfolio

HG Insights Product Portfolio

Access premium technographics for powerful, actionable insights directly in your Salesforce CRM. HG for Salesforce embeds technographics directly into Salesforce ...
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/ Sales & Marketing
How to Win a Salesforce Demo Jam Event

How to Win a Salesforce Demo Jam Event

Three Minutes to Shine I tend to get pretty excited about sales and marketing technology. Maybe it’s not the best ...
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/ Sales & Marketing
HG Insights Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Second Consecutive Quarter

HG Insights Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Second Consecutive Quarter

Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd's latest ...
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/ Sales & Marketing
Technographics Help Tegile Identify Accounts That Are 64% More Likely to Turn into Closed/Won Revenue

Technographics Help Tegile Identify Accounts That Are 64% More Likely to Turn into Closed/Won Revenue

Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their infrastructure, simplify storage management, ...
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/ Sales & Marketing
Expand revenue opportunities

Identify More Revenue Opportunities with Our HG for Salesforce Summer Release

We’re excited to introduce the Summer 2018 release of our award-winning, HG for Salesforce app, which includes two essential features ...
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/ Sales & Marketing
Relieve Some GDPR Pressure with Account Level Data

Relieve Some GDPR Pressure with Account Level Data

On May 25, the General Data Protection Regulation (GDPR) will go into effect. This means that companies who transact business ...
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/ Sales & Marketing
HG Insights Wins Salesforce Demo Jam Competition

HG Insights Wins Salesforce Demo Jam Competition

Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to present a ...
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/ Sales & Marketing
See How Technographics Can Help You Close and Convert Faster in 3-Minute Live Demo

See How Technographics Can Help You Close and Convert Faster in 3-Minute Live Demo

Register for this month's Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you ...
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/ Sales & Marketing
Top 6 Use Cases for Technographics in B2B Sales & Marketing

Top 6 Use Cases for Technographics in B2B Sales & Marketing

Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products ...
Read More
/ Sales & Marketing
HG Insights Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report

HG Insights Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report

Thanks to the support and reviews from our customers, we recently landed a few accolades from G2 Crowd. Among the ...
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How to Triple the Engagement of Your B2B Campaigns with Technographics

How to Triple the Engagement of Your B2B Campaigns with Technographics

As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood ...
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/ Sales & Marketing
Zendesk

Zendesk Uses Technographics to Identify Competitors and Win Back Market Share

The Company Zendesk provides a leading unified suite of products focused on improving customer relationships. Products on the Zendesk platform ...
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/ Sales & Marketing
Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one ...
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/ ABM
Take Your ABM Program to the Next Level with These Key Tactics

Take Your ABM Program to the Next Level with These Key Tactics

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a ...
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/ ABM
Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate

Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate

We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ...
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/ ABM
A Refresher on the Right Data for ABM Success

A Refresher on the Right Data for ABM Success

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking ...
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/ ABM
You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?

You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?

We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to ...
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/ ABM
Meet Customer Success Manager Andres Malovos

Meet Customer Success Manager Andres Malovos

What does your role as customer success manager at HG Insights entail? Being in Customer Success at HG Insights extends ...
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/ Company Culture
The Top 5 Resolutions for ABM Success in 2018

The Top 5 Resolutions for ABM Success in 2018

This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog ...
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/ ABM
technographics

HG Insights Lightning Data App Makes Technographics Available in Salesforce

We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG for Salesforce. With ...
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/ Innovation, Sales & Marketing
insightsoftware.com

Using Technographics to Uncover New B2B Sales Opportunities in a Niche Market

Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning ...
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/ Sales & Marketing
waterfall

How Technographics Help Define and Target Demand in the SiriusDecisions Demand Unit Waterfall

Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions' Demand Unit Waterfall to help them clarify their market demand ...
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/ Sales & Marketing
salesforce-economy

Best in Class Technographics Now Easier to Use Than Ever in Salesforce

Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of Salesforce and ...
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Using Technographics in Salesforce

Using Technographics to Identify Competitive and Complementary Products in Salesforce

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
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/ Sales & Marketing
The Right Technographics for b2b Marketers

The Right Technographics for B2B Technology Marketers

Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an ...
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account-scoring

Account Scoring with Technographics in Salesforce

Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you ...
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HG Data Santa Barbara

The Holy Grail of Data for B2B Technology Companies

In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the ...
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micro-messaging

Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

So far in our blog series we have covered how to develop target account profiles that work (part 1) and how ...
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Better ABM

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance ...
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Account Based Sales Development

Account Based Sales Development for B2B Marketers: What You Need to Be Successful

Account Based Sales (ABS) development can lead to some great things, including better alignment between sales and marketing, increased engagement ...
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/ Sales & Marketing
Combining Purchase Intent & Technographics for Better Targeting

Better ABM from Better Data – A Series from HG Insights & TechTarget

We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value ...
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/ ABM, Sales & Marketing, Tech Startup
Finding B2B Prospects

How to Find New B2B Prospects Using Technographics

Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed a great ...
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technographics use cases

How Technographics Help B2B Companies Identify and Focus on the Right Opportunities

One of the most interesting parts of my job is getting the opportunity to interview customers to see how they’re ...
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ABM ebook

How Better Data Can Supercharge Your ABM Program eBook

> Download ABM ebook Successful account-based marketing (ABM) strategies are based on knowing your customer. In fact, the definition of ...
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/ ABM, Sales & Marketing
Target Your B2B Display Ads More Effectively with HG Audience

Target Your B2B Display Ads More Effectively with HG Audience

We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising ...
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HG Connect SFDC Product

Best in Class Technographics from HG Insights Now Available in Salesforce

If you’re a Salesforce user, you’ll be happy to hear we recently launched HG for Salesforce app on the Salesforce ...
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/ Innovation, Sales & Marketing
Driving Engagement and Sales Conversion

Driving Engagement and Sales Conversion

Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting ...
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sales intelligence

A Customer-Centric Approach to Sales Intelligence

Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro  RelPro is a software as a service (SaaS) solution ...
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How to Achieve Inside Sales Success

20 Years of Inside Sales Success

Over the last two decades Trish Bertuzzi has promoted inside sales as a community, profession, and engine for revenue growth ...
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Improves Sales Focus and Close Rates

See How Intacct Improves Sales Focus and Close Rates

Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve performance and ...
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/ Sales & Marketing
Combining Purchase Intent & Technographics for Better Targeting

Combining Purchase Intent & Technographics for Better Targeting

HG Insights and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both ...
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/ Big Data, Innovation
HG Data Hackathon

HG Insights Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon ...
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Intelliverse Accelerates Sales Pipeline

Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also ...
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Technographics drive business intelligence

Modern Analytics Uses Technographics to Maximize Business Intelligence

For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business ...
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ABM Strategy

Build an ABM Strategy that Works with Your Business

Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the ...
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HG Data Terminus Blog

See How Terminus and SalesLoft use HG Insights to Find the Right Prospects

Summary HG Insights, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG Insights ...
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Marketing Accountability

Marketing’s Evolving Accountability and The Future of Content Analytics

Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers ...
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8 Team Building Lessons

8 Team Building Lessons

There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition ...
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/ Company Culture, Tech Startup
The Right Data Fuels the Artificial Intelligence Race

The Right Data Fuels the Artificial Intelligence Race

In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output ...
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SalesLoft integrates HG Focus to add competitive market intelligence and drive customer engagement

Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing

SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single pane to help them be ...
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HG Data Technically Speaking Marketing Technology Blog

Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape ...
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HG Data 2016 Year in Review Blog

HG Insights 2016 and Beyond

As we ring out the year and close the books on 2016 at HG Insights, it’s the perfect time to ...
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/ Company Culture
Technically Speaking: An Interview with Every Market Media CEO Rick Holmes

Technically Speaking: An Interview with Every Market Media CEO Rick Holmes

Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an ...
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John Connell-HG Insights' New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape

John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape

HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy.  John is an experienced ...
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Pitfalls and Problems after Series B Funding

6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round

To be prepared is half the victory. If you’re closing on a Series B round of funding, you are about ...
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OKCupid Data Mining

Data Mining For Dates: How Chris McKinlay Became The Most Popular Man on OkCupid

It was his mind – not his heart – that drove Chris McKinlay to OkCupid in the summer of 2012 ...
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/ Big Data
8 Data-Driven Podcasts You Need To Hear Right Now

8 Data-Driven Podcasts You Need To Hear Right Now

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. These ...
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/ Big Data
Third Party Data is the Key to ABM

Account-Based Marketing is Good, But Third-Party Data Makes it Great

There was a time when the notion that marketing could be automated and machines could nurture customer relationships was considered ...
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Data Futurist Blog Post

5 Data Futurists to Follow on Medium Right Now

Long before there was Medium, people relied on clay tablets to document thoughts and theories. Innovative in their own right, ...
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/ Big Data
BIg Data and Analytics at the 2016 Olympic Games

Big Data: The Performance-Enhancing Method of Choice at the 2016 Olympic Games

The 2016 Olympics officially kicked off in Rio de Janeiro last week and nowhere is the use of data and ...
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/ Big Data