Market Intelligence Leader, HG Data, Names Veteran Media Strategy Executive John Connell Vice President of Digital Strategy
Newly created role will focus on the intersection of ABM and digital marketing, including programmatic advertising applications.
SANTA BARBARA, CA – October 12, 2016 – HG Data, the leader in B2B market intelligence for sales, marketing, and analytics, today announced the appointment of John Connell to the newly created position of vice president of digital strategy. In this role, Connell will accelerate HG Data’s digital marketing offering, HG Audience, which enables companies of all sizes to identify, analyze, segment, and target prospective customers while enhancing their digital marketing and advertising efforts, including programmatic media, demand generation, and audience segmentation strategies.
Prior to HG Data, Connell spent five years as a key executive in various capacities at performance marketing technology leader QuinStreet (NASDAQ: QNST), joining the business following QuinStreet’s acquisition of IT Business Edge in 2011. Most recently, Connell was vice president and general manager responsible for the company’s extensive B2B division, overseeing a network of over 50 media properties, including eWeek, Developer.com, and CIO Insight.
“Our data is already being used successfully by our customers for a variety of demand generation and market analysis applications,” said Craig Harris, chief executive officer of HG Data. “The next frontier is to leverage our technology and industry-specific databases for the online application of our data for sales and marketing, including programmatic advertising applications. John’s thought leadership and ecosystem expertise with all things related to B2B performance-driven marketing platforms will help HG Data quickly emerge as the de-facto leader at the intersection of ABM (account based marketing) and digital marketing.”
Previously, Connell managed product development for IAC/InterActiveCorp, where he significantly improved customer retention and subscription revenue for Match.com. Prior to this, Connell held various management positions at CNET Networks – currently CBS Interactive – following Gartner’s sale of TechRepublic.
“HG Data’s ‘above-the-funnel’ advantage gives sophisticated marketers deeper, more actionable insight into installed products and technologies being used by target markets around the world,” said Connell. “This, coupled with HG’s unparalleled proprietary curation methodology, offers tremendous competitive advantage, and I am humbled and thrilled to be part of such a leading-edge company and its growing success story.
About HG Data
HG Data is the global leader in market intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Founded in 2010, the company is based in Santa Barbara, CA. Learn more at https://www.hgdata.com.
The press release was originally posted on PR Web.
Learn more about John and his vision for his role at HG Data in his blog post.