Better Data Fuels Better Outcomes
Having the right data plays a critical role in the success of your company.
Get Invaluable Insights on Key Accounts/Prospects
Technographics provide you with key information on the technology products your accounts and prospects use to run their business, including:
- An organization’s core hardware and software stack
- The location where the technology is installed
- How recently a particular technology was installed
Technographics help your sales and marketing teams focus on the right accounts. For example:
Sales teams use technographics to quickly identify and pursue the
accounts most interested in their offers, leading to better, more relevant
conversations with prospects, and ultimately, a much higher percentage
of deals closed.
Marketing teams use technographics to target their offerings with
precision at scale, leading to much better customer engagement, and
higher ROI across all their outreach, including ABM, competitive
take-away and up-sell/cross-sell campaigns, white spacing, and digital
Drive Better Strategy Through Analytics
Business Intelligence teams use technographics to enable a wide range of analytics that help sales and marketing teams be more strategic. This includes:
Our tech install information can be used to develop a more accurate share of wallet, look-alike, and predictive buying models that help sales and marketing teams score leads, target the right accounts and prospects, and develop strategies to drive more revenue from existing customers.
Current and historical information within our technographic dataset can be mined to create market share trend reports for technology and product usage by vendor over time, allowing sales and marketing teams to create ideal customer profiles and develop a targeted, strategic plan about the accounts they pursue.
Sales forecasts can be created using our historical tech install data to help sales teams determine total market size and develop business goals for their territories. These forecasts also benefit marketing teams by providing them the data they need to optimize their promotions and plan the right product mix.
Why Choose HG Data Technographics
Our HG Data for Salesforce app embeds technographics directly into Salesforce so that sales and marketing teams can easily sort, filter and use the data to create campaign segments, score and rank accounts, generate reports, and implement workflows and triggers to build more intelligent business processes.
The HG Data Platform allows you to see how many companies use hardware or software products that compete with or complement your own offering. It also allows you to select, target and prioritize the right accounts for your CRM or MAP.
With HG Focus your sales team can quickly see what technologies an account has installed using Chrome browser, LinkedIn, Gmail, and Outlook.
Schedule a monthly download of our data with complete historical and geo granularity that your analytics team can use for modeling, trending and forecasting.
Traditional Data Collection Approaches
Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time-consuming and don’t scale well. Scraping code off a website is easy, but only offers insights into the technologies used to support a website. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.
HG User Advanced Data Science
At HG Data, we take a different approach to gathering, processing, and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents at scale. We then use automated and human validation to constantly refine and ensure the accuracy of our data sets. Sales and marketing teams use this information to out-market, out-sell, and outgrow their competition.