Create Targeted Campaigns
Our technographics allow you to see what products companies use without ever leaving Salesforce, enabling you to quickly determine who is a good fit for your product or solution.
- Increase engagement
- Deliver more relevant and personalized messages
- Deliver up-sell and cross-sell campaigns to expand revenue opportunities
Score Accounts or Leads Based on Technographics
Create a mechanism within Salesforce to score accounts and leads based on technographics, allowing your sales and marketing teams to prioritize which accounts to pursue.
- Identify ideal prospects
- Segment customers
- Build insightful reports within Salesforce
More Informed Sales Teams
Get deeper company intelligence, enabling your team to reach out to their prospects with a message that’s relevant and directly addresses their pain points.
- Know which accounts use a technology product that competes with or complements your offering
- Enhance buyer personas
Expand Revenue Opportunities with Discover Companies
Use Discover Companies to quickly search for additional net new accounts with specific technographics and import them directly into Salesforce.
- Increase your pipeline with new accounts that are relevant
- Use built-in firmographics from HG Data to refine the list of accounts you import by criteria such as number of employees, annual revenue, and industry
“We struggled for years to find high-quality data for installed technologies within our prospect base. HG Data not only provides us with great data, but they make it easy for our sellers to consume within Salesforce.com. It’s the most popular data initiative we’ve launched ever!”
VP of Sales & Marketing Technology