Effective Date: March 23, 2016

HG Data Company (“Company”, “we”, “us” and/or “our”) has prepared this Privacy Policy to explain how we collect, use, protect and disclose information and data when you use the Company website (“Website“) and any Company services, including any software products or other services offered by Company from time to time and other services offered through third parties integrating Company functionality (collectively, the Website and such services are referred to as the “Services“).  “You” refers to you as a user of the Services.

BY USING THE SERVICES YOU CONSENT TO THIS PRIVACY POLICY.

Managing Your Information Preferences

You can always review, correct, or update your Personal Information by updating the information in your Company account.  You can opt out of receiving certain emails by clicking the unsubscribe link provided in an email, or by emailing us at sales@hgdata.com.  If you have questions or concerns regarding this Privacy Policy, please email us at legal@hgdata.com.

Information We Collect

Personal Information

We collect information that personally identifies you, such as your name, email address and other personally identifiable information when you sign up on the Website or for the Services or that you otherwise elect to provide (“Personal Information“).

Usage Data and Activity

We automatically collect information regarding the actions you take when using the Services (“Usage Data“).  Usage Data is information or content we collect about the use of our Services in a way that does not identify an individual user. Usage Data helps us understand trends in our users’ needs so that we can better consider new features or otherwise tailor or enhance our Services. This Privacy Policy in no way restricts or limits our collection and use of Usage Data, and we may share Usage Data about our users with third parties for various purposes, including to help us better understand our customers’ needs and improve our Services. For example, each time you use the Services we may automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, how you interact with the Services and the time and duration of your use of the Services. This Usage Data may be associated with your account, but we do not disclose your Personal Information to third parties unless otherwise provided herein.  We may store such Usage Data itself and/or such information may be included in databases owned and maintained by Company affiliates, agents or service providers. We may use such information and pool it with other information to track, for example, how the Services are used, the total number of users of our Services, the number of visitors to our Website or pages within our Website, etc.

Cookies and Web Beacons

We may use cookies (a small text file placed on your computer to identify your computer and browser).  We may also use Web beacons (a file placed on a website that monitors usage).  We use cookies and Web beacons to improve the experience of the Services, such as pre-populating your username for easier login.  We do not use cookies or Web beacons to collect Personal Information.  Most Web browsers are initially set up to accept cookies.  At this time, Company does not recognize automated browser signals regarding tracking, including “do-not-track” signals. You can remove persistent cookies and change your privacy preferences by following directions provided in your Internet browser’s “help” directory.  However, certain features of the Services may not work if you delete or disable cookies.

How We Use Information and When We May Share and Disclose Information Generally

We may use your Personal Information for the purpose for which it was provided, including without limitation for the purposes described further below:

•           Provision and Monitoring of the Services:  We will use your Personal Information to provide you with access to and to support your use of the Services and to monitor your use of the Services.

•           Surveys, Programs or Other Offers: From time to time, we may offer our users the opportunity to participate in surveys, programs or other offers.  If you elect to participate, you may need to provide certain Personal Information.

•           Questions and Requests: If you contact us by e-mail or otherwise, we will use the Personal Information you provide to answer your question or resolve your problem.

•           Contacting You About Other Products, Services and Events:  We may use your Personal Information to contact you in the future to tell you about products, services and events that may be of interest to you.

•           Research and Data Analysis: In an ongoing effort to better understand and serve the users of the Services, the Company may conduct research on its customers and their interests and behavior based on Usage Data and other information provided to us. This data may be compiled and analyzed on an aggregate basis, and the Company may share this data with researchers, business partners and other third parties. This information will not identify you personally.

•           Service Improvement: We may use your Personal Information, aggregated Personal Information and other non-personally-identifiable information collected through the Services to help us improve the content and functionality of the Services and to better understand our users and to improve the Services.

Service Providers

From time to time, we may establish a business relationship with other businesses that we believe to be trustworthy and that have privacy practices consistent with ours (“Service Providers“).  For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, and marketing and promotions.  We only provide our Service Providers with the information necessary for them to perform these services on our behalf.  Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use or disclosure.  Service Providers are prohibited from using Personal Information other than as specified by Company.

Advertising

We may work with third-party advertisers and ad networks (“Advertisers“).  These companies may collect and use information about your use of the Services in order to provide advertisements about goods and services that may be of interest to you.  Advertisements may be shown via the Services, or third-party websites and online services.  These companies may place or recognize a unique cookie on your computer or use other technologies such as Web beacons.  Our Privacy Policy does not cover any use of information that Advertisers may collect from you or that you choose to provide to them.

Other Transfers

We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with Company.  If the Company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets or equity, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.

Compliance with Laws and Law Enforcement

The Company will cooperate with government and law enforcement officials and private parties to enforce and comply with the law.  We may disclose Personal Information and any other content and information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of the Company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Be Careful When You Share Information with Others

Please be aware that whenever you share information on a publicly available page or any other public forum, others may access that information.  In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others.  This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications. Other than third parties providing services to us, we do not authorize third parties to collect personally identifiable information about your online activities over time and across different websites when you use the Services.

Exclusions

This Privacy Policy shall not apply to any unsolicited information you provide to the Company through Services or through any other means or information that the Company collects or receives independently through other means where you did not provide that information directly to the Company. This includes, but is not limited to, information posted to publicly accessible websites or other public areas such as bulletin boards, any unsolicited ideas for new products or modifications to existing products, and any other information obtained independently by the Company or that was unsolicited and provided by you (collectively, “Excluded Information”). All Excluded Information shall be deemed to be non-confidential and Company shall be free, and you hereby acknowledge that the Company shall have the right, to reproduce, use, disclose, and distribute such Excluded Information to others without limitation or attribution.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of Personal Information.  However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.  As a result, while we strive to protect information transmitted on or through the Services, we cannot and do not guarantee the security of any information you transmit on or through the Services, and you do so at your own risk.

Links

Our Services may contain links or integrate with other websites and services, or allow others to send you such links.  The Company is not responsible or liable for any damage or loss related to your use of any third-party website or service.  You should always read the terms and conditions and privacy policy of a third-party website or online service before using it, whether directly or in connection with your use of the Services.

Children’s Privacy

We do not knowingly collect Personal Information from children under the age of 13.  If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.

Processing in the United States 

Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country.  By using our Services, you agree that the applicable laws in the United States will govern the collection, use, transfer, and disclosure of your Personal Information and communications. The laws in the United States may not be as protective of your privacy as those in your location.

Privacy Policy Changes

From time to time, we may change this Privacy Policy.  If we change this Privacy Policy, we will give you notice by posting the revised Privacy Policy via the Services.  Those changes will go into effect on the effective date shown in the revised Privacy Policy.  We may also send an email notice to you using the contact information provided by you (if any) and/or by posting a notice on the Services. By continuing to use the Services, you consent to the revised Privacy Policy.

PLEASE PRINT A COPY OF THIS PRIVACY POLICY FOR YOU RECORDS AND PLEASE CHECK THE SERVICES FREQUENTLY FOR ANY CHANGES TO THIS PRIVACY POLICY.

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