Resources
Everything you need to know to understand HG Data and put our comprehensive insights to work for you.
Case Studies
See how Zendesk used technographics to identify competitors and win back market share
Technographics increased size of total available market by 22%
Technographics help identify ideal potential customers that use multiple cloud-based data systems
Technographics used to reach new prospects and accelerate sales pipeline
Technographics used to drive better business outcomes with predictive modeling
Technographics help SDRs identify the best prospects for faster close rates
Overviews & Presentations
Having technographics embedded directly in Salesforce allows you to see the software and hardware products installed at your accounts
Choosing the right technographics helps you be more effective and relevant in your outreach
Strategies, tips and examples of what it takes to achieve success with ABS
Learn data-driven approaches to driving demand using the SiriusDecisions Demand Unit Waterfall
Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your organization, you..
Short video on HG Data - what we do, how we do it and why customers choose us
Quick overview on what we do and how we do it
We process billions of documents a month to extract valuable technographics for our customers
Diagram shows our proprietary process for processing, cleaning and curating our data
This document tracks the growth of our dataset from 2013 to 2017 across various regions
Quick guide on how to set up your HG Focus account and use it's most popular features.
eBooks
This eBook will guide you with all you need to know to improve the effectiveness of your ABM campaigns.
See how technographics can help you be more effective in your outreach.
We’re in a brand new era of digital display advertising, with the ability for highly targeted, programmatic campaigns.
Product Data Sheets
HG Data for Salesforce brings comprehensive technographic information to Salesforce.com with clicks instead of code
Modernize your digital targeting strategy with data-driven precision at scale
Spend more time selling and less time searching with HG Focus
Quick guide on how to set up your HG Focus account and use it's most popular features.
Solution Briefs
Get smarter account and prospect selection, better predictions, and more accurate forecasts
Quickly identify and pursue the opportunities that are most interested in your offer
With technographics, you can target your offerings with precision, at scale.
Videos & Webinars
See how HG Data for Salesforce makes it easy for you to access and use technographics directly in Salesforce
Strategies, tips and examples of what it takes to achieve success with ABS
Learn data-driven approaches to driving demand using the SiriusDecisions Demand Unit Waterfall
Short video on HG Data - what we do, how we do it and why customers choose us
This webinar will show you how do you make sure your outreach stands out and leads to further engagement
There’s a lot of data available to B2B marketers, but what is the right data, and how do you apply it?
How to expand your market, sharpen your focus, and implement a data-driven approach to account-based marketing sales strategies
Salesforce partners, including HG Data, show you how you can get key customer insights integrated into your CRM with clicks, not code
HG Data, SalesLoft and Terminus discuss how technographics from HG Data help their sales teams be more confident in their customer engagements
We process billions of documents a month to extract valuable technographics for our customers
Short animated video covering the main features and benefits of HG Focus
Short animated presentation shows you how to use the most productive features of HG Focus
Podcasts
Mark Godley shares how he builds start-ups with both enterprise and high velocity sales teams
HG Data CRO, Mark Godley, shares the HG Data story
HG Data CEO, Craig Harris, shares insights on 805connect podcast