Resources

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Unity Drives Revenue Growth with Targeted Digital Ad Segments from HG Insights

Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture ...
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/ Case Study, Sales & Marketing

Kimble Drives 10X Increase in CTR for Sponsored Ads on LinkedIn

Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought ...
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/ Case Study, Sales & Marketing

HG for Marketo Data Sheet

HG for Marketo allows you to build smarter campaigns that increase engagement, qualified leads, and revenue by enhancing your marketing ...
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Alfresco Uses Tech Intelligence to Drive ABM and Demand Gen Results

Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using ...
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How to Drive up to 5x Higher Close Rates Using Direct Mail

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Commvault Uses Tech Insights to Scale Revenue Growth Worldwide

According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software ...
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/ Case Study, Sales & Marketing

Customer Spotlight – Equinix

Hear how Equinix compresses its sales cycle, commands higher price points and reduces churn using the right insights ...
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How to Turn Target Accounts into Loyal Customers

When you target the right accounts, it can lead to deal sizes that are 35-40% larger than normal. But to ...
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HG Insights Company Overview

Learn how HG Insights helps customers ignite opportunity: ...
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Rubrik Uses Intelligent Data to Create More Profitable Sales Territories

In just a year, Rubrik has more than doubled the size of its enterprise sales team. Prior to this growth, ...
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/ Case Study, Sales & Marketing

4 Steps to ABM Success

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Equinix Uses IT Tech and Spend Intelligence to Achieve Aggressive Sales Growth

Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global ...
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27partners Uses Granular Business Intelligence to Find ICP and Grow Business

As a small startup who specialize in delivering unique digital experiences to corporate clients, 27partners needed a way to find ...
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/ Case Study, Sales & Marketing

How We Hit $ 50M in Sales: Secrets to Scaling Your Sales Organization

Sales is moving faster than ever before. Defining your sales process can help you and your team be more efficient, ...
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How Sales Engagement Gets You to Revenue Faster

Organizations that implement sales engagement can see their revenue triple compared with companies that don’t. But what exactly is sales ...
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/ Videos & Webinars, Sales & Marketing

What is Technographic Data and Why You Need it in Salesforce Now

If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral ...
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/ Videos & Webinars, Sales & Marketing

How The Right Content & Delivery Strategies Double Demand Gen ROI

As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve ...
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/ Videos & Webinars, Sales & Marketing

How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence

When you can see what your accounts spend on IT, what technologies they have installed, and when their contracts are ...
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/ Videos & Webinars, Sales & Marketing

How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
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/ Videos & Webinars, Sales & Marketing

BetterCloud Uses Technographics to Find Accounts with a 2-3x Higher Selling Opportunity

The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous ...
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/ Case Study, Sales & Marketing

How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
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/ Solution Briefs, Sales & Marketing

Grow Revenue from B2B Marketing Campaigns with Technographics

Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by ...
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/ Solution Briefs, Sales & Marketing

Sell to the Right Accounts with Technographics

In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt con dent their teams were engaging ...
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/ Solution Briefs, Sales & Marketing

Make Your Digital Ads Convert with Technographics

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B ...
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/ Solution Briefs, Sales & Marketing

How to Accelerate your ABM Program Results with Enriched Data

Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get ...
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How Technographics Help You Find and Close Business Faster

More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to ...
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Expand Your TAM with Technographics

Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technographics to find ...
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Better ABM with Technographics

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
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/ Solution Briefs, Sales & Marketing

Account Scoring with Technographics

Technographics allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why ...
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/ Solution Briefs, Sales & Marketing

B2B Targeting for Programmatic Display Success

One of the best ways to drive the value of digital advertising to your clients is to deliver results that ...
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/ Solution Briefs, Sales & Marketing

Tegile Uses Technographics to Deliver More Predictable Results

As a startup, Tegile, a Western Digital brand, needed technology installation data (technographics) on its prospects because its incumbent competitors ...
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/ Case Study, Sales & Marketing

Zendesk Uses Technographics for Competitive Conquesting

Zendesk has built a powerful and sophisticated customer support platform, resulting in a loyal following of more than 114,000 customers ...
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/ Case Study, Sales & Marketing

Why You Need Technographics Inside Your Salesforce CRM

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
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Better ABM with Technographics in Salesforce

Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial ...
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/ eBook, Sales & Marketing

How Better Data Can Supercharge Your ABM Program

For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering ...
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/ eBook, Sales & Marketing

Technographics for B2B Digital Display Advertising ebook

Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added ...
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/ eBook, Sales & Marketing

insightsoftware.com Uses Technographics to Find New Opportunities

The Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and ...
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/ Case Study, Sales & Marketing

HG for Salesforce Video

Now with support for Visual Force pages, HG for Salesforce embeds technographics directly into Salesforce so that sales and marketing ...
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HG for Salesforce Data Sheet

HG for Salesforce brings comprehensive technographic information to Salesforce.com users with just a few clicks. HG Insights Technographics enable marketing ...
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The Right Technographics for B2B Marketers

If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining ...
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Account Based Sales Development: What You Need to Be Successful

You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, ...
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A Data Driven Approach to Implementing the Demand Unit Waterfall

SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their ...
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How to Choose a Data Provider

Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your ...
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Bedrock Data Uses Technographics to Reach Cloud Markets

THE CUSTOMER Bedrock Data provides the leading data integration service to connect, clean and continuously synchronize data from multiple cloud ...
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/ Case Study, Sales & Marketing

HG Audience Data sheet

Breathe new life into your digital strategy with HG Insights, the worldwide leader for installed technology intelligence. Hyper-target prospective customers ...
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HG Focus Data Sheet

From front-line reps to seasoned sales managers, sales organizations have always struggled with knowing all they can about their customers ...
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Targeted Outreach: How to Get Noticed

Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions ...
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Better Account Based Marketing: What You Need to Know

There’s a lot of data available to B2B marketers, but having the right data is the first step toward building ...
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HG Insights Company Overview

Imagine the competitive advantage of knowing what competing or complementary hardware or software your prospects or current accounts use to ...
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Turning Data into Sales

Spend more time selling and less time searching. This webinar will address how to expand your market, sharpen your focus, ...
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Podcast: Great Insights from Unexpected Places

Former CEO, Craig Harris, shares insights on 805connect podcast. Listen to Podcast ...
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/ Podcast, Company Culture

HG Insights Build Process

We process billions of documents a month to extract valuable technographics for our customers ...
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HG Focus Overview

Short animated video covering the main features and benefits of HG Focus ...
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How We Build It

Every day, HG Insights indexes more than two billion unstructured documents from offline and online resources. We go well beyond ...
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HG Focus Best Practices

Short animated presentation shows you how to use the most productive features of HG Focus ...
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HG Focus Account Creation Overview

This presentation steps you through the process of creating an HG Focus account and guides you through some of it's ...
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Modern Analytics Fuels Business Intelligence

THE CUSTOMER Modern Analytics offers fully automated, machine learning-based predictive analytics to support informed decision making in all facets of ...
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Intacct Improves Sales Focus and Close Rates

THE CUSTOMER Intacct is the innovation and customer satisfaction leader in cloud ERP software. Bringing cloud computing to nance and ...
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/ Case Study, Sales & Marketing