Resources

According to TOPO research data, “organizations that have developed a strong ICP average 68% higher account win rates.” If you ...
Read More

Technology intelligence gives you deep insights into your sales territories, allowing you to identify and prioritize the accounts with the ...
Read More

One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or ...
Read More

A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales ...
Read More

If you’re looking to double the efficiency of your SDR team you need two things: 1) tech intelligence to keep ...
Read More

By combining technology intelligence and Sales AI Assistants, you can dramatically increase your conversion rates by addressing two of the ...
Read More

Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture ...
Read More

Account-Based Marketing (ABM) promises to deliver dramatic results yet many people who implement it struggle to achieve the promised outcomes ...
Read More

You can increase the selling price of your product by 35-40% when you use the right account intelligence to select ...
Read More

Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought ...
Read More

HG for Marketo allows marketers to fuel revenue growth with account based installed technology intelligence directly in Marketo’s marketing automation ...
Read More

HG for Marketo allows you to build smarter campaigns that increase engagement, qualified leads, and revenue by enhancing your marketing ...
Read More

The right technology intelligence helps you identify accounts that are 50% more likely to convert into closed/won revenue. Personalized sales ...
Read More

Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using ...
Read More

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
Read More

According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software ...
Read More

Hear how Equinix compresses its sales cycle, commands higher price points and reduces churn using the right insights ...
Read More

When you target the right accounts, it can lead to deal sizes that are 35-40% larger than normal. But to ...
Read More

Learn how HG Insights helps customers ignite opportunity: ...
Read More

In just a year, Rubrik has more than doubled the size of its enterprise sales team. Prior to this growth, ...
Read More

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
Read More

Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global ...
Read More

As a small startup who specialize in delivering unique digital experiences to corporate clients, 27partners needed a way to find ...
Read More

Sales is moving faster than ever before. Defining your sales process can help you and your team be more efficient, ...
Read More

Organizations that implement sales engagement can see their revenue triple compared with companies that don’t. But what exactly is sales ...
Read More

If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral ...
Read More

As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve ...
Read More

When you can see what your accounts spend on IT, what technologies they have installed, and when their contracts are ...
Read More

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
Read More

The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous ...
Read More

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
Read More

Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by ...
Read More

In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt con dent their teams were engaging ...
Read More

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B ...
Read More

Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get ...
Read More

More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to ...
Read More

Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technology intelligence to ...
Read More

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
Read More

Technology Intelligence allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is ...
Read More

One of the best ways to drive the value of digital advertising to your clients is to deliver results that ...
Read More

As a startup, Tegile, a Western Digital brand, needed technology installation data (technographics) on its prospects because its incumbent competitors ...
Read More

Zendesk has built a powerful and sophisticated customer support platform, resulting in a loyal following of more than 114,000 customers ...
Read More

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
Read More

Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial ...
Read More

For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering ...
Read More

Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added ...
Read More

The Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and ...
Read More

Now with support for Visual Force pages, HG for Salesforce embeds technographics directly into Salesforce so that sales and marketing ...
Read More

HG for Salesforce brings comprehensive technographic information to Salesforce.com users with just a few clicks. HG Insights Technographics enable marketing ...
Read More

If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining ...
Read More

You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, ...
Read More

SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their ...
Read More

Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your ...
Read More

THE CUSTOMER Bedrock Data provides the leading data integration service to connect, clean and continuously synchronize data from multiple cloud ...
Read More

Breathe new life into your digital strategy with HG Insights, the worldwide leader for installed technology intelligence. Hyper-target prospective customers ...
Read More

From front-line reps to seasoned sales managers, sales organizations have always struggled with knowing all they can about their customers ...
Read More

Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions ...
Read More

There’s a lot of data available to B2B marketers, but having the right data is the first step toward building ...
Read More

HG Insights delivers the most comprehensive technology intelligence in the world to enable smarter business decisions. HG Insights Overview ...
Read More

Spend more time selling and less time searching. This webinar will address how to expand your market, sharpen your focus, ...
Read More

Former CEO, Craig Harris, shares insights on 805connect podcast. Listen to Podcast ...
Read More

We process billions of documents a month to extract valuable technographics for our customers ...
Read More

Short animated video covering the main features and benefits of HG Focus ...
Read More

Every day, HG Insights indexes more than two billion unstructured documents from offline and online resources. We go well beyond ...
Read More

Short animated presentation shows you how to use the most productive features of HG Focus ...
Read More

This presentation steps you through the process of creating an HG Focus account and guides you through some of it's ...
Read More

THE CUSTOMER Modern Analytics offers fully automated, machine learning-based predictive analytics to support informed decision making in all facets of ...
Read More

THE CUSTOMER Intacct is the innovation and customer satisfaction leader in cloud ERP software. Bringing cloud computing to nance and ...
Read More