Resources

Before you can turn a prospect into a customer, you must first grab their attention with a message that is ...
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In this short 25-minute webinar with Justin Kitagawa, Senior Director of Product Marketing and Operations for HG Insights, we discussed ...
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The new normal is here. Your sales teams are remote, your home office is set-up… but now what? Modern sales ...
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Learn how to put an adaptable strategy in place to help your team identify the right markets to pursue, who ...
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While today’s tough economic conditions make it challenging to generate new business, there are still time-proven strategies you can use ...
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Challenge Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For ...
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Is your company part of the 58% of companies that use the same strategies to both acquire new customers and ...
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Sales organizations with greater than 75% adoption to a social selling strategy have a 61.5% win rate rate compared to ...
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According to TOPO research data, “organizations that have developed a strong ICP average 68% higher account win rates.” If you ...
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Technology intelligence gives you deep insights into your sales territories, allowing you to identify and prioritize the accounts with the ...
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For your sales reps to be successful on the phone, they need to target the right prospects, deliver a relevant ...
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One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or ...
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A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales ...
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If you’re looking to double the efficiency of your SDR team you need two things: 1) tech intelligence to keep ...
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By combining technology intelligence and Sales AI Assistants, you can dramatically increase your conversion rates by addressing two of the ...
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Technology Intelligence allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is ...
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Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture ...
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Account-Based Marketing (ABM) promises to deliver dramatic results yet many people who implement it struggle to achieve the promised outcomes ...
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You can increase the selling price of your product by 35-40% when you use the right account intelligence to select ...
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Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought ...
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HG for Marketo allows marketers to fuel revenue growth with account based installed technology intelligence directly in Marketo’s marketing automation ...
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HG for Marketo allows you to build smarter campaigns that increase engagement, qualified leads, and revenue by enhancing your marketing ...
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The right technology intelligence helps you identify accounts that are 50% more likely to convert into closed/won revenue. Personalized sales ...
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Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using ...
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87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software ...
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Hear how Equinix compresses its sales cycle, commands higher price points and reduces churn using the right insights ...
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When you target the right accounts, it can lead to deal sizes that are 35-40% larger than normal. But to ...
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Learn how HG Insights helps customers ignite opportunity: ...
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In just a year, Rubrik has more than doubled the size of its enterprise sales team. Prior to this growth, ...
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87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global ...
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As a small startup who specialize in delivering unique digital experiences to corporate clients, 27partners needed a way to find ...
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Sales is moving faster than ever before. Defining your sales process can help you and your team be more efficient, ...
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Organizations that implement sales engagement can see their revenue triple compared with companies that don’t. But what exactly is sales ...
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If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral ...
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As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve ...
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When you can see what your accounts spend on IT, what technologies they have installed, and when their contracts are ...
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Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
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The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous ...
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Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
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Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by ...
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In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the ...
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Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B ...
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Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get ...
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More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to ...
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Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technology intelligence to ...
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Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
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One of the best ways to drive the value of digital advertising to your clients is to deliver results that ...
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As a startup, Tegile, a Western Digital brand, needed technology installation data (technographics) on its prospects because its incumbent competitors ...
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Zendesk has built a powerful and sophisticated customer support platform, resulting in a loyal following of more than 114,000 customers ...
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If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
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Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial ...
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For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering ...
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Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added ...
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The Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and ...
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Now with support for Visual Force pages, HG for Salesforce embeds technographics directly into Salesforce so that sales and marketing ...
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HG for Salesforce brings comprehensive technographic information to Salesforce.com users with just a few clicks. HG Insights Technographics enable marketing ...
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If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining ...
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You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, ...
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SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their ...
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Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your ...
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THE CUSTOMER Bedrock Data provides the leading data integration service to connect, clean and continuously synchronize data from multiple cloud ...
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Breathe new life into your digital strategy with HG Insights, the worldwide leader for installed technology intelligence. Hyper-target prospective customers ...
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From front-line reps to seasoned sales managers, sales organizations have always struggled with knowing all they can about their customers ...
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Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions ...
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There’s a lot of data available to B2B marketers, but having the right data is the first step toward building ...
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HG Insights delivers the most comprehensive technology intelligence in the world to enable smarter business decisions. HG Insights Overview ...
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Spend more time selling and less time searching. This webinar will address how to expand your market, sharpen your focus, ...
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Former CEO, Craig Harris, shares insights on 805connect podcast. Listen to Podcast ...
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We process billions of documents a month to extract valuable technographics for our customers ...
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Short animated video covering the main features and benefits of HG Focus ...
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Every day, HG Insights indexes more than two billion unstructured documents from offline and online resources. We go well beyond ...
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Short animated presentation shows you how to use the most productive features of HG Focus ...
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This presentation steps you through the process of creating an HG Focus account and guides you through some of it's ...
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THE CUSTOMER Modern Analytics offers fully automated, machine learning-based predictive analytics to support informed decision making in all facets of ...
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THE CUSTOMER Intacct is the innovation and customer satisfaction leader in cloud ERP software. Bringing cloud computing to finance and ...
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