Resources
Learn more about HG Insights Technology IntelligenceUse Account Scoring to Grow Revenue Faster
How do you ensure your revenue teams are all focused on prioritizing and reaching out to the accounts that will ...
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How Propensity Modeling can Accelerate Revenue Growth
In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies ...
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Discover Your True Ideal Customer Profile (ICP)
An updated ICP is critical for any organization that wants to grow its revenue. In fact, high growth companies claim ...
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Using Technology Intelligence to Identify, Prioritize, and Engage Your Prospects
Before you can turn a prospect into a customer, you must first grab their attention with a message that is ...
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Virtual Selling in the New Normal
In this short 25-minute webinar with Justin Kitagawa, Senior Director of Product Marketing and Operations for HG Insights, we discussed ...
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Redefining Sales Enablement: How to Thrive in the New Normal
The new normal is here. Your sales teams are remote, your home office is set-up… but now what? Modern sales ...
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How You Can Out-sell and Outgrow the Competition in Today’s Economy
Learn how to put an adaptable strategy in place to help your team identify the right markets to pursue, who ...
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3 Key Steps to Fill Pipeline Gaps During Economic Disruption
While today’s tough economic conditions make it challenging to generate new business, there are still time-proven strategies you can use ...
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Citrix Drives Better Business Decisions Using Technology Intelligence
Challenge Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For ...
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The Science Of Selling: Data Driven Strategies to Acquire and Expand Customer Relationships
Is your company part of the 58% of companies that use the same strategies to both acquire new customers and ...
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How to Use Insights to Turn Social Connections into Sales
Sales organizations with greater than 75% adoption to a social selling strategy have a 61.5% win rate rate compared to ...
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Accurately Define your Ideal Customer Profile with Technology Intelligence
According to TOPO research data, “organizations that have developed a strong ICP average 68% higher account win rates.” If you ...
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Strategically Plan Sales Territories with Technology Intelligence
Technology intelligence gives you deep insights into your sales territories, allowing you to identify and prioritize the accounts with the ...
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4x Your Sales Opportunities with the Right Intelligence
For your sales reps to be successful on the phone, they need to target the right prospects, deliver a relevant ...
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Sell Faster with Tech Intelligence
One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or ...
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How Quality Technology Insights can Turbocharge Your Business
A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales ...
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5 Ways to Intelligently Double Your SDR Productivity
If you’re looking to double the efficiency of your SDR team you need two things: 1) tech intelligence to keep ...
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How to Generate 30% More Opportunities Using Tech Intelligence & Intelligent Virtual Assistants
By combining technology intelligence and Sales AI Assistants, you can dramatically increase your conversion rates by addressing two of the ...
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Account Scoring with Technology Intelligence
Technology Intelligence allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is ...
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Unity Drives Revenue Growth with Targeted Digital Ad Segments from HG Insights
Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture ...
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The Dirty Secret Behind Achieving ABM Success
Account-Based Marketing (ABM) promises to deliver dramatic results yet many people who implement it struggle to achieve the promised outcomes ...
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How to Use Account Intelligence to Land Larger Deals Faster
You can increase the selling price of your product by 35-40% when you use the right account intelligence to select ...
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Kimble Drives 10X Increase in CTR for Sponsored Ads on LinkedIn
Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought ...
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Increase Engagement & Create More Leads with HG for Marketo
HG for Marketo allows marketers to fuel revenue growth with account based installed technology intelligence directly in Marketo’s marketing automation ...
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HG for Marketo Data Sheet
HG for Marketo allows you to build smarter campaigns that increase engagement, qualified leads, and revenue by enhancing your marketing ...
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How to Triple Sales with Intelligent Insights and Effective Engagement
The right technology intelligence helps you identify accounts that are 50% more likely to convert into closed/won revenue. Personalized sales ...
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Alfresco Uses Tech Intelligence to Drive ABM and Demand Gen Results
Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using ...
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How to Drive up to 5x Higher Close Rates Using Direct Mail
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Commvault Uses Tech Insights to Scale Revenue Growth Worldwide
According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software ...
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Customer Spotlight – Equinix
Hear how Equinix compresses its sales cycle, commands higher price points and reduces churn using the right insights ...
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How to Turn Target Accounts into Loyal Customers
When you target the right accounts, it can lead to deal sizes that are 35-40% larger than normal. But to ...
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HG Insights Company Overview
Learn how HG Insights helps customers ignite opportunity: ...
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Rubrik Uses Intelligent Data to Create More Profitable Sales Territories
In just a year, Rubrik has more than doubled the size of its enterprise sales team. Prior to this growth, ...
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4 Steps to ABM Success
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also ...
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Equinix Uses IT Tech and Spend Intelligence to Achieve Aggressive Sales Growth
Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global ...
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27partners Uses Granular Business Intelligence to Find ICP and Grow Business
As a small startup who specialize in delivering unique digital experiences to corporate clients, 27partners needed a way to find ...
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How We Hit $ 50M in Sales: Secrets to Scaling Your Sales Organization
Sales is moving faster than ever before. Defining your sales process can help you and your team be more efficient, ...
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How Sales Engagement Gets You to Revenue Faster
Organizations that implement sales engagement can see their revenue triple compared with companies that don’t. But what exactly is sales ...
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What is Technographic Data and Why You Need it in Salesforce Now
If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral ...
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How The Right Content & Delivery Strategies Double Demand Gen ROI
As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve ...
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How to Drive More Revenue Faster Using the Magic Triangle of IT Intelligence
When you can see what your accounts spend on IT, what technologies they have installed, and when their contracts are ...
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How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting
Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
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BetterCloud Uses Technographics to Find Accounts with a 2-3x Higher Selling Opportunity
The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous ...
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How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting
Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B ...
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Grow Revenue from B2B Marketing Campaigns with Technology Intelligence
Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by ...
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Sell to the Right Accounts with Technology Intelligence
In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the ...
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Make Your Digital Ads Convert with Technology Intelligence
Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B ...
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How to Accelerate your ABM Program Results with Enriched Data
Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get ...
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How Technographics Help You Find and Close Business Faster
More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to ...
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Expand Your TAM with Technology Intelligence
Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technology intelligence to ...
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Better ABM with Technology Intelligence
Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report ...
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B2B Targeting for Programmatic Display Success
One of the best ways to drive the value of digital advertising to your clients is to deliver results that ...
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Tegile Uses Technographics to Deliver More Predictable Results
As a startup, Tegile, a Western Digital brand, needed technology installation data (technographics) on its prospects because its incumbent competitors ...
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Zendesk Uses Technographics for Competitive Conquesting
Zendesk has built a powerful and sophisticated customer support platform, resulting in a loyal following of more than 114,000 customers ...
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Why You Need Technographics Inside Your Salesforce CRM
If your company offers a B2B technology product or service, one of the most valuable pieces of information you can ...
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Better ABM with Technographics in Salesforce
Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial ...
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How Better Data Can Supercharge Your ABM Program
For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering ...
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Technographics for B2B Digital Display Advertising ebook
Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added ...
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insightsoftware.com Uses Technographics to Find New Opportunities
The Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and ...
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HG for Salesforce Video
Now with support for Visual Force pages, HG for Salesforce embeds technographics directly into Salesforce so that sales and marketing ...
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HG for Salesforce Data Sheet
HG for Salesforce brings comprehensive technographic information to Salesforce.com users with just a few clicks. HG Insights Technographics enable marketing ...
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The Right Technographics for B2B Marketers
If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining ...
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Account Based Sales Development: What You Need to Be Successful
You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, ...
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A Data Driven Approach to Implementing the Demand Unit Waterfall
SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their ...
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How to Choose a Data Provider
Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your ...
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Bedrock Data Uses Technographics to Reach Cloud Markets
THE CUSTOMER Bedrock Data provides the leading data integration service to connect, clean and continuously synchronize data from multiple cloud ...
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HG Audience Data sheet
Breathe new life into your digital strategy with HG Insights, the worldwide leader for installed technology intelligence. Hyper-target prospective customers ...
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HG Focus Data Sheet
From front-line reps to seasoned sales managers, sales organizations have always struggled with knowing all they can about their customers ...
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Targeted Outreach: How to Get Noticed
Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions ...
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Better Account Based Marketing: What You Need to Know
There’s a lot of data available to B2B marketers, but having the right data is the first step toward building ...
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HG Insights Company Overview
HG Insights delivers the most comprehensive technology intelligence in the world to enable smarter business decisions. HG Insights Overview ...
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Turning Data into Sales
Spend more time selling and less time searching. This webinar will address how to expand your market, sharpen your focus, ...
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Podcast: Great Insights from Unexpected Places
Former CEO, Craig Harris, shares insights on 805connect podcast. Listen to Podcast ...
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HG Insights Build Process
We process billions of documents a month to extract valuable technographics for our customers ...
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HG Focus Overview
Short animated video covering the main features and benefits of HG Focus ...
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How We Build It
Every day, HG Insights indexes more than two billion unstructured documents from offline and online resources. We go well beyond ...
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HG Focus Best Practices
Short animated presentation shows you how to use the most productive features of HG Focus ...
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HG Focus Account Creation Overview
This presentation steps you through the process of creating an HG Focus account and guides you through some of it's ...
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Modern Analytics Fuels Business Intelligence
THE CUSTOMER Modern Analytics offers fully automated, machine learning-based predictive analytics to support informed decision making in all facets of ...
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Intacct Improves Sales Focus and Close Rates
THE CUSTOMER Intacct is the innovation and customer satisfaction leader in cloud ERP software. Bringing cloud computing to finance and ...
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