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Best In Class Technographics

What Are Technographics?

Technographics is strategic data that shows you the hardware and software technologies companies use to run their business. By knowing the technology platforms installed at your accounts, you can quickly uncover the companies using products that complement or compete with your solutions. This allows you to:

  • Target with precision at scale (marketing)
  • Have more informed and relevant conversations (sales)
  • Develop better sales models and forecasts (business intelligence)

Customers use technographics to out-market, out-sell and outgrow their competition. Learn how you can do the same below.


We build our business intelligence using advanced data science

Use Cases for Marketing, Sales and Business Intelligence
How Customers Use Technographics
How You Can Integrate Technographics into Your Workflows

SALES & MARKETING
Get access to premium technographics for powerful, actionable insights directly in your Salesforce CRM. The HG Data for Salesforce app enriches customer data with valuable tech install information, allowing you to quickly identify, segment, and target new opportunities with precision and scale, so you can execute more effective campaigns.

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Articles About Technographics
eBooks About Technographics
How Channel Partners Use Technographics
Why We’re The Trusted Leader in Technographics

The Most Comprehensive Collection of Technographics in the World
Every day, HG Data indexes more than two billion unstructured documents from offline and online resources. We go well beyond the digital signature information commonly found on public websites, processing content such as B2B social media posts, case studies, press releases, news articles, blog articles, government filings, technical support forums, job listings and more, to produce a detailed census of the technologies companies use to run their business.

Advanced Data Science Provides Accurate Data You Can Trust
Our proprietary Data Integrity Platform parses and cleans our large datasets, and curates them through machine learning, pattern matching, sophisticated analytics, and other methods. In addition, our platform and data refinement process are constantly fine-tuned by our world class team of in-house data scientists and engineers, who comprise more than 50% of our company.

OVER 83,000,000  TECHNOLOGY INSTALLATIONS

USED AT 12,400,000 COMPANIES GLOBALLY

OF 8,000+ TECHNOLOGY PRODUCTS

MANUFACTURED BY 4,000+ TECHNOLOGY VENDORS

VERIFIED BY 369,000,000 DISTINCT DATE STAMPS